On the air:
The SciGirls series premiered nationwide in February 2010, the second season premiered in October 2012; the third season in April 2015. Every half-hour episode goes beyond STEM “factoids” to highlight the process of science and engineering. Girls can see how choosing, questioning, planning, predicting, observing, interpreting and communicating actually take place. They learn how rewarding and fun it is to do science and engineering with your peers, and the show’s female mentors offer girls a glimpse of exciting STEM career possibilities.
The series has been exceptionally successful:
The SciGirls television series‘ reach grew throughout 2016, even as the first three seasons are repeated nationwide. It now featured on 92% of U.S. TV households, with a 100% market penetration in the top 25 markets. SciGirls episodes have been broadcast over 72,640 times on 492 public television channels. Based on available Nielsen audience measurements, SciGirls has achieved an estimated 28.3 million gross viewer impressions, up from 22 million at this time last year.
Both seasons of SciGirls were nominated, in 2011 and 2013, in three national Daytime Emmy Awards categories, including Best Children’s Series. In 2011, SciGirls won the Emmy Award for New Approaches, recognizing our innovative merging of TV and the web.
The SciGirls website (pbskids.org/scigirls) launched in February 2010. The website is the first safe social network on pbskids.org. Users can create personalized profiles, upload their STEM projects. Users can also watch full episodes, view profiles of famous women scientists, play educational games—including the recently launched Pick’m, Stick’m, Aquabots, and Busy as a Bee—and download activities to try at home.
Since February 2010 the site traffic has been extraordinary:
SciGirls’ robust online/mobile site on PBSKids.org has now welcomed 12 million visitors, expanding our online community engaging 2 million children in the past year. SciGirls media and activity resources remain free online, and are all available in Spanish.
SciGirls connects with children, educators and parents in multiple ways, including:
SciGirls Educational Resources: SciGirls bilingual English/Spanish educational materials provide gender-equitable teaching strategies and hands-on inquiries based on the concepts modeled in SciGirls’ videos.
SciGirls CONNECT: The SciGirls CONNECT Network draws together the leading girl-serving STEM educational partners from across the United States. Twin Cities Public Television’s STEM specialists then provide these network members with the training and materials they need to implement SciGirls programming, including STEM workforce initiatives, in their communities. Resources include SciGirls videos, hands-on Activity Guides, online gaming, and a variety of instructional workshops for educators.
The SciGirls CONNECT Network includes educators from science museums, STEM professional groups, colleges and universities, community enrichment programs, Girl Scouts, 4-H, and others. Additionally, the SciGirls CONNECT Network team is focused on recruiting organizations that specifically serve girls and women of color to honor our commitment to building STEM workforce diversity.
SciGirls Professional Development: SciGirls training workshops integrate inquiry-based STEM instruction with a commitment to gender equity, and diversity. SciGirls offers professional development opportunities at numerous conferences nationwide, including The National Science Teachers Association (NSTA) Annual Conference and The Association of Science-Technology Centers (ASTC) Conference.
The SciGirls CONNECT educators’ network has added 30 new partner organizations during 2016, and now includes 165 educational partner organizations in 36 states. An additional 1,000 informal educators, parents and corporate employees have joined our network of caring adults who are trained in SciGirls’ research-based principles of equitable STEM education, now bringing our total to 3,000. These adults have now engaged more than 60,000 diverse girls and boys with fun, standards-based SciGirls’ STEM activities and programming in urban, suburban and rural communities nationwide, an increase from last year’s total of 40,000.
In the media:
Kids, parents and teachers love SciGirls. So do national media outlets. Some snapshots of raves from great sources:
“The nerdtastic Emmy-winning PBS series gets tween girls excited about the fun in science….” –TV Guide
“We’re gonna let you in on a little secret – science can actually be a TON of fun!” –M Magazine
“…the new season follows girls as they create awesome scientific inventions – like an ice cream machine powered by your feet!” –TWIST
“SciGirls, an Emmy winning PBS KIDS weekly series and website, is out to change how millions of tween girls think about science, technology, engineering and math, or STEM!” –Washington Parent
“PBS is trying to help engage young girls and show them the future possibilities. SciGirls, which begins its second season on Sunday, is aimed at girls 8 to 13, charged with sparking interest in STEM. It has a companion website that could also stand on its own, as far as content and curriculum, and acts as a resource for kids, parents and teachers.” –The Bergen Record
“Breaking Girls’ Code of Science” –Bay Area Parent
“Shot in reality TV’s verité-style, SciGirls’ bright, curious, real girls get the new season off to a splashy start with an underwater robotic adventure….” –Animation Magazine
“…we’re loving the PBS show, SciGirls, showing real life girls just like all of you having fun and using science in their everyday lives.” –M Magazine