On the air:
The SciGirls series premiered nationwide in February 2010, the second season premiered in October 2012. Every half-hour episode goes beyond STEM “factoids” to highlight the process of science and engineering. Girls can see how choosing, questioning, planning, predicting, observing, interpreting and communicating actually take place. They learn how rewarding and fun it is to do science and engineering with your peers, and the show’s female mentors offer girls a glimpse of exciting STEM career possibilities.
The series has been exceptionally successful:
Based on available Nielsen audience measurements, we estimate 15 million gross viewer impressions since SciGirls’ premiere in February 2010 through the end of December 2012.
SciGirls attained 90% coverage of U.S. TV households, and 100% market penetration in the top 25 markets.
Both seasons of SciGirls were nominated, in 2011 and 2013, in three national Daytime Emmy Awards categories, including Best Children’s Series. In 2011, SciGirls won the Emmy Award for New Approaches, recognizing our innovative merging of TV and the web.
The SciGirls website (pbskids.org/scigirls) launched in February 2010. The website is the first safe social network on pbskids.org. Users can create personalized web pages, “friend” other users, upload their STEM projects, and vote for their favorite projects from other SciGirls. Users can also watch full episodes, view profiles of famous women scientists, play educational games—including the recently launched Pick’m, Stick’m, Aquabots, and Busy as a Bee—and download activities to try at home.
Since February 2010 the site traffic has been extraordinary:
Almost 15 million page views and more than 1 million unique visitors.
More than 125,000 registered SciGirls, and more than 700 science and engineering projects uploaded by users to share with their online community.
Our site on PBS Kids receives an average of 2,100 unique visits a day. (On days when we are featured on the PBS Go! landing page, we receive around more than 6,000 hits.) Users stay on the site on average more than 3 minutes.
SciGirls connects with kids, educators and parents in multiple ways, including:
SciGirls Educational Resources: SciGirls educational materials provide gender-equitable teaching strategies and hands-on inquiries based on the concepts modeled in SciGirls’ videos. In the past year, over 10,000 Activity Guides (designed for ease-of-use in both formal and informal settings) have been distributed to STEM educators nationwide. We have also disseminated more than 45,000 copies of our popular “brainSTEM” game, developed in conjunction with the National Science Teachers Association.
SciGirls in Spanish: We have developed two separate Spanish-language programs: SciGirls en Español and SciGirls en la Familia. These programs and their turn-key resources empower educators working with Spanish-speaking students and their families. Partners nationwide currently use our Spanish-language materials.
SciGirls CONNECT: The SciGirls CONNECT Network draws together the leading girl-serving STEM educational outlets from across the United States. Twin Cities Public Television’s STEM specialists then provide these network members with the training and materials they need to implement SciGirls programming, including STEM workforce initiatives, in their communities. Resources include SciGirls videos, hands-on Activity Guides, online gaming, and a variety of instructional workshops for educators.
The SciGirls CONNECT Network includes educators from science museums, STEM professional groups, colleges and universities, community enrichment programs, Girl Scouts, 4-H, and others. Additionally, the SciGirls CONNECT Network team is focused on recruiting organizations that specifically serve girls and women of color to honor our commitment to building STEM workforce diversity.
SciGirls Professional Development: SciGirls training workshops integrate inquiry-based science instruction with a commitment to gender equity. SciGirls offers professional development opportunities at numerous conferences nationwide, including The National Science Teachers Association (NSTA) Annual Conference and The Association of Science-Technology Centers (ASTC) Conference.
In the media:
Kids, parents and teachers love SciGirls. So do national media outlets. Some snapshots of raves from great sources:
“The nerdtastic Emmy-winning PBS series gets tween girls excited about the fun in science….” –TV Guide
“We’re gonna let you in on a little secret – science can actually be a TON of fun!” –M Magazine
“…the new season follows girls as they create awesome scientific inventions – like an ice cream machine powered by your feet!” –TWIST
“SciGirls, an Emmy winning PBS KIDS weekly series and website, is out to change how millions of tween girls think about science, technology, engineering and math, or STEM!” –Washington Parent
“PBS is trying to help engage young girls and show them the future possibilities. SciGirls, which begins its second season on Sunday, is aimed at girls 8 to 13, charged with sparking interest in STEM. It has a companion website that could also stand on its own, as far as content and curriculum, and acts as a resource for kids, parents and teachers.” –The Bergen Record
“Breaking Girls’ Code of Science” –Bay Area Parent
“Shot in reality TV’s verité-style, SciGirls’ bright, curious, real girls get the new season off to a splashy start with an underwater robotic adventure….” –Animation Magazine
“…we’re loving the PBS show, SciGirls, showing real life girls just like all of you having fun and using science in their everyday lives.” –M Magazine